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Here at Advisor Evolved, we get a chance to talk to a lot of agency owners, and every once in a while, we come across someone who really struggles to understand our business (and pricing) model. In particular, they don’t understand why we have a monthly recurring charge and/or why it is the amount that it is. …
The term “Rainmaker” is synonymous with financial firms and insurance agencies. It’s the superstar producer(s) or owner, by which the entire operation centers around. At the 2008 NFL Combine, Chris Johnson of East Carolina University ran the fastest 40 yard dash time ever — 4.24 seconds. For those of you who aren’t football fans or can’t quantify …
One of the things I love talking about the most here on the blog and podcast is lead generation for insurance agencies. When I talk to agents about developing a new website, one of the most common questions they always ask when they’re kicking the tires is, “how many leads do your sites typically get?” …
Do you want to generate more online leads faster and easier with insurance agency automation? Do you want to automate the on-boarding of those leads so you can literally sit back and relax while prospects are giving you their information? How about staying in front of prospects and customers with strategic drip retargeting campaigns? Do …
Is your insurance agency website the equivalent of a pair of stone washed Bugle Boys? If you’ve been following the Advisor Evolved blog, you’ve probably heard me say many times that there are many different variables that go into a successful digital presence. Like insurance, many of those variables are constantly changing, and it can …
Are people not doing business with you because they don’t like the way you look? The harsh reality is, consumers are judgmental and even downright shallow when it comes to purchasing decisions. People will simply not give you a chance if they don’t like the way you look. I’m talking about everything from the way your insurance …
“I’m out” Those are the two words that hundreds of business owners and startups have heard throughout the years as guests on the popular TV show Shark Tank. These are people and businesses that often times have highly practical, game breaking ideas and products. Even still, they are denied in the cold hard, callused way that …
I was messaging with one of our AE clients the other night, and he was expressing his concern about the changes in the personal lines space. In particular, carriers cutting back on commissions. He asked me if I thought it would be a major issue, and my answer was, “well, eventually yes.” I say that because …
I was recently at an awesome industry event in Chicago for a week, and during one of the sessions, a rather well known agent was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general, and someone who is very numbers-oriented when it comes …
SEO for insurance agencies is one of my favorite things to talk and write about here at Advisor Evolved. It’s one of the most misunderstood strategies out there, and a lot of agency owners simply don’t understand it and/or expect too much from it. Because of that, many of our agency clients and outside agencies …
With the NFL season right around the corner, I got to thinking — the parallels between a successful NFL football team and a successful insurance agency are almost mind blowing when you stop and think about it. In fact, whether you’re a football fan or not, there is a lot to learn from how an …
Let me preface the following article with a couple interesting facts: 90% of all purchasing cycles begin online 70% of those people use online reviews to make their purchasing decisions Getting online reviews for your agency in Google is an absolutely critical strategy. It helps you in so many ways. It helps your agency website rank …
