At Advisor Evolved, we’re always thinking of new and innovative ways to help independent agents grow and solve problems. Not a day goes by that we’re not trying to figure out ways to help agencies build their book, brand, and authority online.
For the last few months we’ve been relatively quiet and it’s because we’ve had our head down, working on something that we feel is big —
Something that we think will help agencies attract and retain more customers, while allowing them to further utilize their website and online presence as an actual sales and marketing tool.
With that in mind, it’s with great excitement that I introduce to you the latest tool from Advisor Evolved that we believe will help agencies take their online game to a whole new level……!
Meet PowerPack —
PowerPack is a suite of on-site insurance marketing tools that among other things, helps agencies with these mission-critical initiatives:
- capture leads faster and easier
- communicate better and easier with their prospects and clients with tools they’re already using and comfortable with
- more clearly articulate their value proposition by showing prospects and clients how they’re the best choice, in fun and creative ways
- differentiate themselves from the competition with tools that no one else is using (unless they’re also an Advisor Evolved customer)
- inject some creativity and fun into often uninspiring/boring processes
- educate clients/prospects (which is proven to lead to trust and sales)
- respond faster and easier to leads and other inquiries
- give website visitors an even better mobile experience
In a competitive space, when agents are all selling the same products, from the same carriers, with the same offer and tagline, it’s imperative that you develop some type of competitive advantage, and we believe that PowerPack will help you do just that.
PowerPack gives Advisor Evolved users more ways to utilize their agency website(s) as a true sales, marketing and servicing tool, while helping them drive more traffic back to their website(s).
If utilized correctly, PowerPack will no doubt improve your conversions big time!
PowerPack is currently comprised of 7 components, however it’s our goal to continually add game-changing features to PowerPack as time goes on. In other words, this is just the beginning folks!
Let’s review those components now:
LeadSMS
Responding to your online lead(s) quickly is absolutely critical in converting that lead into a paying customer. Customers expect an on-demand experience. LeadSMS allows you to receive instant text messages when someone completes a lead form on your Advisor Evolved website.
We’ll provide detailed instructions on how to do this after sign up.
You can then pass different lead data like the persons name, phone number, what products they wants quotes for, or any other variable from your lead form right into the text! This allows you to quickly and easily respond to the person within seconds of them submitting their request on your website!
Of course LeadSMS isn’t just for lead notifications, but can also be used to notify you if a current customer submits a policy change request or any other customer service inquiry on your website.
CaseStudies
Nothing helps build trust with clients and prospects more than cold hard facts and social proof, and that’s exactly what CaseStudies allows you to do. CaseStudies allows you to create and share a side-by-side comparison of your quotes vs. another carriers/company’s quotes.
When published, you can share the link on social media and watch the leads come in! We even have an embedded lead capture form right on the CaseStudy post you create, so people can take action right away after seeing how you helped someone else. In other words, it allows you to strike when the iron is hot!
Here is an example of what a CaseStudy looks like, and remember this will be a live web-page that lives on your website!
Before we created CaseStudies, in order to pull this type of carrier vs. carrier comparison off, you either needed to know how to use Photoshop, build PDF’s, or fiddle around with some kind of other 3rd party program to make it look presentable.
And let’s face it, trying to make anything look good in Microsoft Word is next to impossible. What’s more, those methods never allowed you to drive people back to an offer online, or get potential social media shares!
With CaseStudies, you simply point, click, and type to create your CaseStudy inside of your Advisor Evolved website. Then, simply share the link with your prospect, client, or on social media, and showcase how you were able to improve someones coverage and/or pricing with real numbers in a visual way with hard numbers!
Boost your post on Facebook to get even more reach and show people that you can help them with data that they can see right then and there!
We believe this will help you get people talking about you online when they can see side by side how you were able to save someone money and/or give them better coverage for a lower price!
Facebook LiveChat
In an industry where consumers can get instant quotes online in just minutes, insurance consumers expect and on-demand experience whether it be when purchasing insurance, or a customer service scenario.
LiveChat is simply the best way to provide that type of experience for people online.
Utilized by some of the most successful companies in the world, live chat has been statistically proven to increase the “time-on-page” metric, as well as conversion percentages and improve the overall customer experience.
When it comes to choosing a live chat app, there are a ton to choose from, to the point where it can become downright confusing.
What’s more, you have to remember to open your live chat admin screen so you can monitor and actually reply to chats, which in my experience, a lot of people forget to do. That’s why we decided to build a live chat app using the worlds most heavily utilized messaging app — Facebook Messenger.
As Facebook continues to invest heavily in their Messenger experience, we thought it would be a convenient and cool way for people to connect with our agency clients right from their website or using the app that over 800,000 people are already extremely familiar with.
What’s more you can increase your business Facebook page likes, and drive more engagement on Facebook in general!
All you need to do is download the Facebook Page Manager app on your phone and you can quickly and easily respond to chats on mobile, and of course, you can do it from desktop by simply logging in to Facebook and going to your business Facebook page.
Cool right?!
MobileBar
MobileBar makes it dead simple for customers and prospects to take mission critical actions without having to click through menus and scroll all through your site on their mobile device.MobileBar is only visible from mobile viewports, so when someone is visiting your site on a mobile device, they will see MobileBar in action! MobileBar gives your website the look and feel of a mobile app too!
QuotePops — Coming Soon
QuotePops makes is faster and easier for a visitor to request a quote or service request by loading the lead capture or contact form in a beautiful light box. This keeps the visitor from leaving the page and streamlines the process of requesting a quote from your website.
When you can make that process easier, everyone wins, and your conversions are sure to improve. What’s more, QuotePops can be embedded into any post or page on your website as a button or link!
Here is an example on one of our client sites, Prosper Insurance (click the orange button on their site)
Okay, are you ready to have your mind blown? I saved the best for last here:
QuoteVids
We all know the power of video when it comes to well, anything, but few agents have the technical know-how (or time) to actually use it the right way in their agencies.
That’s why we created QuoteVids.
With 4 months of development time invested in QuoteVids, we believe that it will help you close more deals, as well as help your clients and prospects truly understand exactly what you’re trying to convey to them.
This makes for a much better customer experience, and lets face it, an educated consumer makes for a great customer. Emailing someone a PDF and saying “here’s your quote” doesn’t help the customer understand what they’re looking at.
When that happens, 99% of the time, they’re simply going to focus on the price, without much regard for the coverage limits. QuoteVids solves that problem.
Take a look a the quick demo video we created that shows off our new creation in all it’s glory:
What’s more (and not mentioned in the video) is that once you’re finished recording your content, the video is automatically embedded into your password-protected QuoteVid post, and the file itself is stored safely in the backend of your website.
Why is that important?
Well it makes things extremely convenient, but also, is makes QuoteVids a compliance and E&O prevention tool! Now, you have visual proof of everything you told/showed the customer, stored safely inside of your website for future use.
In beta testing, we’ve seen 98%+ closing ratios, and the feedback we’ve received from the insureds has been amazing. People are truly blown away when you can visually explain coverages to them, that before, they had no clue about.
QuoteVids takes literally seconds to launch, and there’s no confusing 3rd party apps you need to buy or download. It all happens right from the back of your Advisor Evolved website!
This is seriously AWESOME!!!! How do I get PowerPack??
We’re super excited to be able to bring you PowerPack, and as we sit here today, it is only available to current Advisor Evolved customers. If you aren’t a customer yet, everything you would ever need to know about our product, services, and pricing is on our plans page here.
*Important — Our Core Plan is less than the amount of commission you make selling just one auto policy per month, meaning our platform is affordable for literally any agency, large, small, or scratch.
We’ve been told by some of the brightest people in our industry, including carriers and associations, that there is simply no better value available for independent agents out there today when it comes to insurance agency websites and marketing. We’ve actually been told by several of them that we need to increase our pricing based on what we offer. True story!
If you’re already an Advisor Evolved customer, first of all, thank you for your continued business! Seriously, you rock! PowerPack is available as an add-on to your current plan, meaning that it will be an additional transaction each month, and if you have more than one website with us, you can use Power Pack on all of them with the same purchase — no per-site license is necessary! Woot woot!
You can add PowerPack to your monthly plan by signing up for it inside of your very own Advisor Evolved website, and visiting the Advisor Evolved tab inside of your website dashboard, like this.
Once you sign up, we will send you an email with easy-to-follow instructions so you can start using PowerPack features immediately.
If you have trouble with any of this, please let me know. We’re so pumped to see how people will use PowerPack, so please be sure to show us how you’re using it in your agency!
We think this added functionality will truly be a game changer for your agency!
