Why Advisor Evolved?
Here is a great article on the art and science that goes into our designs, but bottom line — when you compare the cost (and aggravation) of hiring your own web designer, developer, graphic designer, and inbound marketing consultant to the cost of Advisor Evolved, you are saving literally thousands, if not hundreds of thousands of dollars per year with us.
We are a fraction of the cost of trying to piecemeal this together on your own and our platform, content, and marketing consulting is tailored specifically to the needs of independent agents and financial advisors.
We are also far less expensive than several of our competitors, and provide more modern, bleeding edge technology and design. Price aside, we are the complete, all-in-one package and give you everything you need to take your business to an entirely new level online.
What does the setup charge cover?
Our setup process is not some automated, push-button process. It’s done carefully and collectively by our in-house tech team over a period of several days or weeks, with great attention to detail. It takes planning, communication with the client, and is often times a labor intensive process for our team that just takes flat out hard work to get right.
With that in mind, the activation/setup charge for our platform is $1800. We have an outstanding product that is trusted by hundreds of agents and advisors, backed by top notch customer support provided by real people who care about your success. Our pricing is a reflection of that.
The setup charge covers the entire setup, installation, and configuration of your website. It also covers the first 30 days of our service (meaning that your monthly billing cycle will begin 30 days from the date you sign up).
Some of the things we do during the setup/activation process are:
- Crawl existing site to determine structure
- Backlink Profile of current site (to maintain and improve SEO)
- Content migration from previous site (images, text, links, menus, etc..)
- Domain/DNS Mapping
- Database/Hosting Account Creation
- Initial SEO optimization of site & content
- Analytics configuration
- Social (Open Graph) integration
- Live chat configuration (if you want that)
- Training via Video Dashboard
- Design/Layout configuration/setup
- Various plugin configuration/setup
And although we do not host your email, we can point you in the right direction if you need to migrate away from your previous company or webmaster. We personally use and are a huge fan of Google Apps for Business for email and other tools. They are super reliable, easy to use, and inexpensive — kind of like us :)
During the activation phase our team will work with you to get your site looking the way you want, as well as helping you upload/migrate your content from your previous site (if you have one), and teaching you how to use the back end of the site.
(**Note: Our activation fee is non-refundable)
What does the monthly maintenance charge cover?
Our platform is an all-in-one "SaaS" (software as a service) much like an agency management system or other platforms like Hubspot or Marketo. People often assume that our monthly maintenance charge is only for hosting, but that’s not the case. For about the amount of commission you make from just one auto policy, it covers a lot!
Among other things, the monthly maintenance charge ensures that your website is technically sound and healthy not just on the outside, but under the hood as well. As code, software, and security updates are needed, we make sure your website is upgraded and are constantly monitoring your install, ensuring that your web property is safe and sound.
Here are the rest of the features that are included:
Website hosting (Enterprise grade SSD cloud hosting) — With Google making page speed an SEO ranking variable, it’s more important now than ever before to have a website that loads fast, both at the desktop and mobile level, otherwise other websites that are faster could receive priority over yours in Google. All Advisor Evolved websites are hosted on enterprise grade, SSD (solid state drive) cloud servers. Along with our custom server configuration and code optimization, our websites average sub 2 second loading times, which is tremendous in terms of page speed. This is not your bottom tier, shared GoDaddy hosting folks.
Data Backup/Archival — Each day, we backup and store a copy of your website, data, images, content, etc.., so if something crazy happened we can restore your site with the click of a button. With most providers this is an additional charge. Not here.
Website maintenance — Making sure that the code-base of a design and the various plugins installed are up to date is a big deal both from a performance and security standpoint. Advisor Evolved websites are always running the most recent versions of software and code.
Website training — Included in all Advisor Evolved plans is a robust video library of training videos that you can access with the click of a button. We've also been known to hop on Skype or a call with clients to walk them through an issue or question
24/7 Security monitoring — we actively scan each and every install for hack attempts, and malware, so your site is always health and happy
Paid Plugins — there are various paid plugins and software we use to add special functionality and features to your site. In the freelance world, you would be responsible for purchasing these on your own, which would be hundreds if not thousands of dollars. Because we are working at scale, we can deliver these add-ons at a much lower cost to our users and build it right into our monthly cost
Access to our design(s) — We've been told that our designs are worth the price of admission by themselves :)
Customer Support— most important of all, Advisor Evolved provides state-side customer support from real people, who are here to help you. You literally have a dedicated team behind you so if you ever need help, we have your back. This alone is worth the monthly service charge, and you’d have to be a client to understand what we mean ?
Unlimited Marketing Consulting— Have a question about a marketing campaign? We're here to help, and have literally done it all from direct mail marketing, to Facebook ads, Google AdWords, and LinkedIn outreach. Unlike other companies that give you an hour per-month, or even quarter, we don't put any limits on your success when it comes to consulting.
How much work is involved on my end to get the new website setup with Advisor Evolved?
None. This is why we charge the setup/activation fee. You don't have to lift a finger as the process is completely "white glove". Once you sign up, we will inventory your existing website to see what content, if any, can be reused or repurposed on the new website. The only thing you need to do is find the login to your domain account so we can take the website live when it's ready. After you sign up, we'll send you a link to gather some basic information about your agency and we'll get started from there.
Do I have to install or configure anything?
Because Advisor Evolved is a fully managed SaaS (software-as-a-service) platform (that gives you the ability to manage a powerful website and publish and distribute effective media content), there is absolutely no software that you need to install. All you need to use it is a domain name, web browser and an internet connection. We do the rest when you sign up.
Is there any down-time when switching to you?
We build your new website on a staging/development server that only we (and you) have access to. Your existing site stays put, and when the new site is ready to go, we point your domain over to our platform and your new website becomes live. In some situations, depending on the TTL settings on your domain, there could be a slight delay in the new site appearing, but usually never longer than an hour or so. 99% of the time there is no down time at all.
What is the turn-around time?
Yet another benefit of getting your insurance agency website through Advisor Evolved is our lightening fast turnaround time. We actually spin up a database with the design you want within a matter of minutes right after you sign up. That being said, the turnaround time really depends on you.
If you have your content, team pictures, logo, and other assets ready to go, we can launch your site in a matter of days. If there are delays on your end with replying to our emails, it will take much longer. On average though, setups take roughly 10 days to complete.
Do you create content or blogs for me?
No. During the setup phase of a new site, we will often times install product page content for product and services pages (Home, Auto, Life, etc..) if the customer doesn't have their own (or if the content on their existing site is not good enough), as well as setup and optimize the basic pages (About, Contact, Team, etc.). Outside of that, we’re not responsible for creating page or blog content after the website goes live.
This means that if you want to add a new page to your website, or a blog article, you or a member of your staff would login to your website to create it. It's extremely easy to do, and we have in-depth tutorials that will show you exactly how to do it. If you can type into an email or Microsoft Word document, you already have what it takes to create and manage your content — it’s very simple to do.
How do you offer support?
There are two ways to get customer support. The first is a series of helpful video tutorials built right into the backend of your website that teach you literally everything you need to know about managing your website. Second is good ole’ email. Just shoot us an email with your question or issue and we’ll hop on it faster than a shared internet lead. Over 93% of our support tickets are closed in under 20 minutes! Lastly, we have a helpful support forum, as well as a private Facebook group. There is no shortage of support and help here!
Do I have to sign a contract?
No. Unlike some of our competitors, we do not make you sign any contract or agreements. Why? Because we believe that much in our product and service. Our system is billed to your credit card on a monthly basis, and if you’re not satisfied with the results, you can cancel at any time, no questions asked. What’s more, your content and domain name are yours forever. If you leave, we can export your content and provide you with a backup of everything you need. (**Note: Our activation fee is non-refundable)
Will I get leads from my website?
Generating leads from a website boils down to two things — traffic and conversions. A technically sound, conversion optimized website will absolutely improve your chances of getting leads online and we are one of the best in the business at that. Before that can happen though, there needs to be traffic. A website by itself is not going to just reach out and grab cold traffic off of the internet because it’s a stationary object, like a billboard on the side of a road.
We are in charge of the billboard. You are in charge of paving the road so cars can drive by and see the billboard. Make sense?
Just like a billboard has no control over how many cars drive by it, we have no control over how many people search for insurance in your area each month, and neither does your website. If you are viewing your website purely as a lead generation tool, you will almost always be dissatisfied.
You need a solid plan of action for traffic generation through either SEO (content creation and link building) and/or SEM (paid ads like Facebook or Google AdWords). Without traffic, it can be an uphill battle to generate leads so if you plan on "setting and forgetting" your site, you most likely will not get many leads. Of course, generating leads is not the only reason to have a great website, but obviously it’s always nice when you can get something back for the work you put in.
Do you track visitors and leads for me?
Yes and yes. All of our website integrate with Google Analytics (or any other tracking program you might want to use) so you can see where your traffic is coming from and how much you’re getting.
Leads are also kept in the back end of your site, and you will get an email notification each time someone submits a form on your website.
Can I change the look of my site?
Advisor Evolved comes with several ready-made designs to choose from, all of which have been strategically designed for you ahead of time to attract and convert. You can change images, colors, menus, and much more in a snap.
We’ve also integrated a custom built layout engine that allows you to create unique page designs in minutes.
Do you do custom sites?
We realize that some agencies might want or require a 100% unique look so we do offer custom work, which starts at $6,000. Custom jobs include an intial discovery consultation, full mockups/comps, images, custom graphics, etc.. Contact us for a more accurate estimate if this is something you’re looking for. The average cost of a custom design is typically in the $10-15k range.
Is website training included?
Of course. Training is accessible at anytime from your account page and website admin dashboard. Training is delivered via easy-to-follow screen recorded video walk-throughs so you can learn at your own pace. Don’t worry, it’s very simple. If you can use Microsoft Word, you can manage your entire website with ease. We also have a user help desk where you can get answers to common questions, as well as network with your peers and other members of the Advisor Evolved community.
Who does my website integrate with?
Advisor Evolved websites integrates with any service or platform that has embeddable assets such as forms, quoting engines, email capture, etc.. This means we integrate with a variety of email and agency management platforms like MailChimp, aWeber, InfusionSoft, Active Campaign, EZLynx, PL Rater, QQ Solutions and many more.
Can I upgrade after signing up?
Of course. You can upgrade at any time after signing up. When you log in and visit your Account page, you will see a notice regarding your current package and instructions on how to upgrade. It’s very simple.
I see that SEO configuration is included — what’s that mean? Do you do ongoing SEO for me?
As a part of your website setup, our team will take several steps to ensure that your website is more visible in Google. These include giving each page a keyword friendly page title, url, and unique meta description. We also submit sitemaps to Google for you which helps them understand your content and how your website is structured. We also have a Local SEO tool that includes local schema data that will help your site appear in local search results.
With all that being said, we do not do “ongoing SEO” for your website because SEO in the new world of Google is very much a game of content and copywriting, and we are in the business of web development and design, not copywriting. Our business model is such that we will show you how to do your own SEO, so you don’t have to pay thousands dollars per month to an SEO agency, who isn’t doing much more than what you can do yourself with some basic instruction.
I own a bunch of domain names for niche products or spin-off sites. What can I do with them?
Niche products and/or sites can be a great way to rank for less competitive terms in Google, and funnel traffic back to your main agency website. We have a plan called the Site Plus Plan, where you can host multiple sites with us.
There are two version of the Site Plus Plan.
One is for hosting a full blow niche or second website in addition to your main agency site. The second version is for hosting single page landing pages in addition to your main agency site for use with a PPC campaign or if you just want a single page landing or sales page for any other reason that lives on a separate domain.
Contact us if you have interest in hosting multiple sites/domains with us.
Do I own my domain name? How does that work?
Yes. We never take control of your domain name, email, or anything else. When we start working on a new site we launch it on a development url that only we can see and interact with. Once the site is ready to go live, we instruct you how to point your domain to our network. It’s very simple.
What if I wanted to have live chat, is that possible?
Yes. We can install any live chat service you want, however, we provide you with Live Messenger Chat via our Facebook integration in our PowerPack add-on. Be sure to check that out.
What do I need to do in advance to prepare for the new website?
You would be surprised how many people we see who have no idea who owns their domain, where it's registered, and what their account login is. Often times, it's their current website provider who either owns the domain, or has full control over it. This is not good! No one but you should own or control your domain name.
This is by far the thing that causes the most delays with a site going live is us not having the ability to access the domain settings when the site is ready to go live. Moral of the story is, find out what your domain account login is ASAP.