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Strategies
With the NFL season right around the corner, I got to thinking — the parallels between a successful NFL football team and a successful insurance agency are almost mind blowing when you stop and think about it. In fact, whether you’re a football fan or not, there is a lot to learn from how an …
Let me preface the following article with a couple interesting facts: 90% of all purchasing cycles begin online 70% of those people use online reviews to make their purchasing decisions Getting online reviews for your agency in Google is an absolutely critical strategy. It helps you in so many ways. It helps your agency website rank …
Have you ever sat down and actually strategically planned out your agency’s on-boarding process for new customers? It’s probably the single most important process or procedure your agency could ever develop and execute on. If you haven’t gotten that far, or you have, but aren’t quite sure what you’re doing, today is your lucky day, because we’ve created a …
Are you looking for or interested in hiring an in-house marketing person for your agency for firm? We talk a lot here about digital marketing, branding, SEO, and many other strategies and concepts that are crucial to the growth and stability of an independent insurance agency (or financial planning firm). In the digital age we live …
When it comes to insurance SEO and ranking your agency website in Google, there are multiple steps involved that must be followed precisely. Unfortunately, many agency owners are in the dark about how SEO truly works, and what those steps actually are. That’s okay; that’s why you’re here right? As you may or may not know, …
Have you ever been looking at someone right in the eyes while they’re talking to you, nodding your head in agreement as they get more animated and deeper into the conversation, but yet, you don’t hear or retain a single word they’re saying? Maybe it’s because you’re not into the conversation, or maybe it’s because …
In Episode 5 of The Digital Advisor Podcast, I’m talking to fellow digital agency owner Matt Medeiros of MattReport.com and Slocum Studio in Boston. We discuss the ups and downs of running a digital marketing agency. Good stuff!
In Episode 4 of The Digital Advisor Podcast, I’m talking to the CEO of 360 Your Business, Robert Dawson about the impact of visual media on your business. Robert is a certified Google Photographer & Vidoegrapher, and his company specializes in doing on-site photography and videography, as well as 360 degree tours of the interior …
It’s no secret that that running an independent insurance agency is hard work. In fact, in my opinion, it’s one of the hardest careers you could ever choose. There are so many things you have to manage, and when you’re independent, your very much on an island when it comes to branding, marketing, and crafting …
By the year 2020 over half of the spending power in our country will be controlled by millennials — a $1.4 Trillion space. In Episode 2 of The Digital Advisor Podcast, I talk to fellow agency owner Nicholas Ayers from i80 Insurance in Vacaville, CA about some strategies and behaviors that we as agency owners …
For many independent insurance agencies, surviving in one of the most competitive industries in the world would simply not be possible without agency alliance networks, also known as clusters. In an industry where captives are leaving to become independents, almost daily, and younger agency owners are entering the market, these groups are becoming more important than ever before. There is …
Time. It’s the currency of the world —the most valuable asset you own. An asset you can never get back. In order to do the things you need to do to grow your agency, whether they be online, or offline activities, you need time. Without it, you’ll never move forward. As agents, we need to eliminate …
