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It’s no secret that that running an independent insurance agency is hard work. In fact, in my opinion, it’s one of the hardest careers you could ever choose. There are so many things you have to manage, and when you’re independent, your very much on an island when it comes to branding, marketing, and crafting …
By the year 2020 over half of the spending power in our country will be controlled by millennials — a $1.4 Trillion space. In Episode 2 of The Digital Advisor Podcast, I talk to fellow agency owner Nicholas Ayers from i80 Insurance in Vacaville, CA about some strategies and behaviors that we as agency owners …
For many independent insurance agencies, surviving in one of the most competitive industries in the world would simply not be possible without agency alliance networks, also known as clusters. In an industry where captives are leaving to become independents, almost daily, and younger agency owners are entering the market, these groups are becoming more important than ever before. There is …
Time. It’s the currency of the world —the most valuable asset you own. An asset you can never get back. In order to do the things you need to do to grow your agency, whether they be online, or offline activities, you need time. Without it, you’ll never move forward. As agents, we need to eliminate …
Now that 2015 is in the books (and what a year?!) it’s time to gear up and focus on 2016. What does that mean for you and your agency? What are some things you’re going to work on in 2016? No really, I’m curious, you should drop us a comment below and let us know! …
There’s more to building a great insurance agency website than you might think. At Advisor Evolved we’ve spent countless hours testing a multitude of different layouts, colors, and calls-to-actions. Why? Because a website either helps you or hurts you. There’s no in between. Based on our research and testing, we’ve got it pretty close to a …
Have you ever asked yourself “Why isn’t my website generating any leads for my business?” I’ve been in the web design space for almost 20 years, so I’ve heard this question numerous times. At first, I used to get frustrated, and sometimes even offended when people asked me this, because it was like they were blaming …
Finding the best blog article ideas for your agency website isn’t as hard as you might think, but when I talk to other agents and agency owners, by far the one thing they struggle with the most is content creation. It’s understandable really. Selling insurance is very much a left-brained type of occupation. When you’re dealing with …
Hey guys and gals! Q4 is officially here! How have things been going for you? I hope you’re all finishing up the year strong at your agencies. While I mention the end of 2015, this blog post is going to be all about the beginning of something. —the beginning of something great perhaps? The future of …
Adapt or die. As in independent insurance agent, you need to take a minute and think about that phrase. In the digital age we exist in today, nothing is more true. Consumer buying patterns have changed dramatically in the last decade, but yet as insurance agents, many of us are still trying to sell to consumers like …
This is a guest post by Avery Manko, of The Manko Company. The Manko Company is an insurance promotional item company, working solely with insurance agencies. They are one of, if not the best in the business at what they do. You can learn more about them on their website. If you think old school marketing …
Blogging on your insurance agency or firm website is one of the best things you can do for your online presence — period. In a world where interruption-based marketing has been almost completely tuned out, it’s imperative to have some “permission-based” marketing strategies in your tool box as well. As long as there have been …
