Advisor Evolved
Premium Insurance Websites & Marketing Tools
Strategies
If you’re anything like me, when you started your insurance agency, you probably didn’t realize that (in the grand scheme of things), you’re actually not in the business of selling insurance, but rather in the business of marketing, and customer service. The sale is simply the mechanism that compensates you initially, but it can’t happen …
I recently had the privilege of speaking at TrustedChoice.com/Agency Nation’s first ever digital marketing conference, Elevate, in Milwaukee this past week. If you weren’t able to make it, it was seriously awesome, and the very first session of the conference happened to be about branding your agency. One of the core topics of the session had to …
Are you looking for an awesome and innovative way to “wow” your customers and prospects, while increasing your close ratios?! Keep reading! Ever since the initial launch of our crowd-favorite insurance sales and servicing tool, PowerPack several months ago, one of the tools included in PowerPack has literally transformed the way many agents are delivering proposals and customer …
Here at Advisor Evolved, we get a chance to talk to a lot of agency owners, and every once in a while, we come across someone who really struggles to understand our business (and pricing) model. In particular, they don’t understand why we have a monthly recurring charge and/or why it is the amount that it is. …
The term “Rainmaker” is synonymous with financial firms and insurance agencies. It’s the superstar producer(s) or owner, by which the entire operation centers around. At the 2008 NFL Combine, Chris Johnson of East Carolina University ran the fastest 40 yard dash time ever — 4.24 seconds. For those of you who aren’t football fans or can’t quantify …
One of the things I love talking about the most here on the blog and podcast is lead generation for insurance agencies. When I talk to agents about developing a new website, one of the most common questions they always ask when they’re kicking the tires is, “how many leads do your sites typically get?” …
Do you want to generate more online leads faster and easier with insurance agency automation? Do you want to automate the on-boarding of those leads so you can literally sit back and relax while prospects are giving you their information? How about staying in front of prospects and customers with strategic drip retargeting campaigns? Do …
Is your insurance agency website the equivalent of a pair of stone washed Bugle Boys? If you’ve been following the Advisor Evolved blog, you’ve probably heard me say many times that there are many different variables that go into a successful digital presence. Like insurance, many of those variables are constantly changing, and it can …
Are people not doing business with you because they don’t like the way you look? The harsh reality is, consumers are judgmental and even downright shallow when it comes to purchasing decisions. People will simply not give you a chance if they don’t like the way you look. I’m talking about everything from the way your insurance …
“I’m out” Those are the two words that hundreds of business owners and startups have heard throughout the years as guests on the popular TV show Shark Tank. These are people and businesses that often times have highly practical, game breaking ideas and products. Even still, they are denied in the cold hard, callused way that …
I was messaging with one of our AE clients the other night, and he was expressing his concern about the changes in the personal lines space. In particular, carriers cutting back on commissions. He asked me if I thought it would be a major issue, and my answer was, “well, eventually yes.” I say that because …
I was recently at an awesome industry event in Chicago for a week, and during one of the sessions, a rather well known agent was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general, and someone who is very numbers-oriented when it comes …
