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I was messaging with one of our AE clients the other night, and he was expressing his concern about the changes in the personal lines space. In particular, carriers cutting back on commissions. He asked me if I thought it would be a major issue, and my answer was, “well, eventually yes.” I say that because …
I was recently at an awesome industry event in Chicago for a week, and during one of the sessions, a rather well known agent was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general, and someone who is very numbers-oriented when it comes …
SEO for insurance agencies is one of my favorite things to talk and write about here at Advisor Evolved. It’s one of the most misunderstood strategies out there, and a lot of agency owners simply don’t understand it and/or expect too much from it. Because of that, many of our agency clients and outside agencies …
With the NFL season right around the corner, I got to thinking — the parallels between a successful NFL football team and a successful insurance agency are almost mind blowing when you stop and think about it. In fact, whether you’re a football fan or not, there is a lot to learn from how an …
Let me preface the following article with a couple interesting facts: 90% of all purchasing cycles begin online 70% of those people use online reviews to make their purchasing decisions Getting online reviews for your agency in Google is an absolutely critical strategy. It helps you in so many ways. It helps your agency website rank …
Have you ever sat down and actually strategically planned out your agency’s on-boarding process for new customers? It’s probably the single most important process or procedure your agency could ever develop and execute on. If you haven’t gotten that far, or you have, but aren’t quite sure what you’re doing, today is your lucky day, because we’ve created a …
Are you looking for or interested in hiring an in-house marketing person for your agency for firm? We talk a lot here about digital marketing, branding, SEO, and many other strategies and concepts that are crucial to the growth and stability of an independent insurance agency (or financial planning firm). In the digital age we live …
When it comes to insurance SEO and ranking your agency website in Google, there are multiple steps involved that must be followed precisely. Unfortunately, many agency owners are in the dark about how SEO truly works, and what those steps actually are. That’s okay; that’s why you’re here right? As you may or may not know, …
Have you ever been looking at someone right in the eyes while they’re talking to you, nodding your head in agreement as they get more animated and deeper into the conversation, but yet, you don’t hear or retain a single word they’re saying? Maybe it’s because you’re not into the conversation, or maybe it’s because …
In Episode 5 of The Digital Advisor Podcast, I’m talking to fellow digital agency owner Matt Medeiros of MattReport.com and Slocum Studio in Boston. We discuss the ups and downs of running a digital marketing agency. Good stuff!
In Episode 4 of The Digital Advisor Podcast, I’m talking to the CEO of 360 Your Business, Robert Dawson about the impact of visual media on your business. Robert is a certified Google Photographer & Vidoegrapher, and his company specializes in doing on-site photography and videography, as well as 360 degree tours of the interior …
It’s no secret that that running an independent insurance agency is hard work. In fact, in my opinion, it’s one of the hardest careers you could ever choose. There are so many things you have to manage, and when you’re independent, your very much on an island when it comes to branding, marketing, and crafting …
