It’s important to understand that as a small business owner, nothing is handed to you as it relates to doing business online. I’ve had customers in the past email me just weeks after their site went live, asking why their website wasn’t showing up in Google search results yet.
It doesn’t work that way.
You don’t just launch a website and watch the traffic and money pile up instantly. You have to put work into it, just like you put work into your “offline” practices.
Simply put, you get out of your website what you put in and this is where a lot of independent agencies fall short.
They don’t put the work in to their website yet wonder why, and sometimes even complain that leads aren’t beating down their door. All of a sudden, they think there is no value in having a website.
Understand this though: a website by itself isn’t going to do you any good. You need to learn how to use as the tool it’s supposed to be — an online conversion tool.
This is our main philosophy here at Advisor Evolved. We structured our business to be half product/service and half education.
That education is worth the price of admission by itself.
You see, the pace at which online technology and marketing practices is rapid. As a business owner, you need someone in your corner who you can rely on to keep you and your online brand up to speed. What works today, may not work tomorrow.
This education, is part of the value we bring to our customers.
A website isn’t going to write authoritative articles by itself.
A website is not going to share those articles on social media.
A website is not going to go out and grab leads for you off the street.
No doubt, a website is the foundation for all these things, but at the end of the day, a foundation by itself doesn’t make a house.
At the end of the day, your website needs you.