Industry

If you’ve spent any time here on our site, you know we talk a lot about SEO, website development, and generating insurance leads. But in today’s post, we’re not talking about how to generate leads, but rather, how to close those leads. The truth is, closing leads isn’t always easy. You really need to be …

“I’m out” Those are the two words that hundreds of business owners and startups have heard throughout the years as guests on the popular TV show Shark Tank. These are people and businesses that often times have highly practical, game breaking ideas and products. Even still, they are denied in the cold hard, callused way that …

I was messaging with one of our AE clients the other night, and he was expressing his concern about the changes in the personal lines space. In particular, carriers cutting back on commissions. He asked me if I thought it would be a major issue, and my answer was, “well, eventually yes.” I say that because …

I was recently at an awesome industry event in Chicago for a week, and during one of the sessions, a rather well known agent was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general, and someone who is very numbers-oriented when it comes …

For many independent insurance agencies, surviving in one of the most competitive industries in the world would simply not be possible without agency alliance networks, also known as clusters. In an industry where captives are leaving to become independents, almost daily, and younger agency owners are entering the market, these groups are becoming more important than ever before. There is …